These past six months have greatly changed our organization and its activities. From a purely virtual practice of advising green startups, we became deeply involved with the development of the Morristown EcoCenter. We have now brought in a new development partner, with whom we hope to complete the project (provided, of course, that the owner of the property does not secure another tenant) before our new partnership can put in place a viable plan.
We’ve also changed our name to the Sustainable Business Accelerator, to reflect our new vision and mission to grow sustainable social enterprises at every level.
New job creation in New Jersey’s local economies increasingly depends on independent small businesses that deliver innovative, clean-tech products and services. Unfortunately, half of all new businesses fail within five years. In 2007, venture capital manager Fred Wilson discussed some of the reasons he has seen so many fail in this Union Square Ventures blog post.
Beating the odds against survival requires entrepreneurs to pick the right investments, get business basics under control, build strong key relationships, and maximize the business value of scarce resources.
That’s where we come in.